Research and Insights from Zenaciti

Fundamentals of startup sales

Fundamentals of Startup Sales

Startup sales are rough. These fundamental sales concepts can help you take control and start closing more deals.
2026 cybersecurity anti-predictions

2026 Cybersecurity Predictions

Cybersecurity in 2026 will be easier thanks to cloud and AI advancements, but persistent executive apathy and new AI-specific threats may derail that.

How to Write an Effective Sales Compensation Plan

Sales compensation plans (comp plan) are more than a formula for commissions. They are an integral element of your sales team’s success.

Overcome Buyer Skepticism with a Smart Go-to-Market Strategy

Startups face massive barriers when bringing new products to market. A creative GTM plan can overcome buyer skepticism.

The Software Monoculture Is Here to Stay

The recent CrowdStrike debacle has reignited an old argument among IT and security people: what can be done about the software monoculture?

What Is a Managed Security Service Provider (MSSP)

Managed Security Providers (MSSP) are extremely popular and an important part of the cybersecurity ecosystem. Let's take a look at what makes them work and succeed.

Platform of Platforms

Palo Alto Networks and Microsoft have the right idea about security platforms, but the wrong execution. What security really needs is a Platform of Platforms.
Credit: Apple Computer

Think Different

Do not play your competitor's game, make them play your game.

Do Startups Need Rockstars?

In the early startup stage, rockstar employees can create more trouble than they solve.