Go-To-Market Strategy

Seling security is different and difficult.  It demands a go-to-market strategy centered on credibility.  Prospects must know you are a credible resource for their security challenges.  

Zenaciti has decades of real-world experience selling complex security products and services.  We can help design a go-to-market strategy that draws in new customers and closes lucrative deals. 

Some of the strategy services we offer:

  • Develop messaging and marketing that attracts customers
  • Coaching sales teams on how to demonstrate credibility and built customer confidence
  • Build a sales playbook that arms sales teams with critical insights
  • Develop a partner strategy that elevates your brand
  • Research and analysis of competitors and market conditions
  • Guidance on optimal methods to price, package, and deliver products and services
  • Authoring content for sales content
Why Zenaciti?

Messaging

Zenaciti can refine your vision into attention-grabbing language that gets you noticed and helps close more deals. 

EXPERIENCE

Zenaciti spent decades selling complex security products and services. We have a vast library of proven techniques. 

CREATIVE

Startups need to be unique. Zenaciti can build innovative strategies that attract new customers and terrify competitors.

Examples of Our Work

STRATEGIC PLAN

Managed Security

Zenaciti assisted a small MSSP with a pitch-deck and investor introductions. Company raised $3M in Series A funding. 

FUNDRAISING

Quantum Security

Zenaciti provided research and analysis to innovative company working with quantum encryption.

PRODUCT MESSAGING

Security Services

Authored content for sales team to help attract and engage more customers for a growing cloud company.

STRATEGY

Moving Target Defense

Helped innovative company with product, go-to-market, and fundraising strategy. Authored blog content for website.