THE FOUNDER'S USER MANUAL

In 1995, I founded a cybersecurity company. I did not know anything about being a leader. Over the next 26 years I did almost everything wrong – at least once.  I said the wrong things, I hired the wrong people, and made the wrong decisions. With each failure, I learned.  Eventually, I grew up and started acting like a real leader. That opened doors to new ideas and opportunities.  I finally put those new ideas to work and invented a cloud security product. This allowed me to close a $16M Series A investment. I then scaled the business from nothing to millions in ARR, then exited with nice payday.

I guess I am not such a loser after all. 

I wrote the Founder’s User Manual to share my lessons with other leaders. The Founder’s User Manual can help you through the painful, stressful, and lonely journey of becoming a leader.  

Inside the Founder’s User Manual there are no pretentious theories, convoluted case studies, or esoteric analogies, just practical, pragmatic advice on how to build, scale, and run a startup. 

Inside, you will learn: 

• Supercharge your leadership with personal values.
• Cultivate more leads, close more deals, and grow recurring revenue.
• Navigate the ambiguous line between friendliness and professionalism with employees.
• Recognize the risks of “faking it until you make it.”
• Employ effective strategies to win over challenging customers.
• Tactfully steer customers away from obsessing over contract details.
• Hire, fire, and retain employees. 
• Implement proactive measures to avoid lawsuits.
• Capture and hold the attention of potential investors.
• Foster engagement and productivity among remote team members.
• Realize your product vision. 
• Get paid, all the time, every time.

And a lot more.

The Founder’s User Manual has the answers you need to build and scale the startup you have always dreamed about.