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In 2022, I released the 2023 Cybersecurity Anti-Predictions. They were a response to the litany of cybersecurity “thought leaders” who roll out annual predictions, which are extremely predictable.

However, since then, things have changed. Let’s revisit those predictions and make some new ones.

1. The Threat Landscape is Changing

2023: Not really.
2026: AI has entered the chat. 

For 2023 I wrote, “everybody will experience the same quality and quantity of attacks that we did in 2022. The technologies, personnel, and practices may change causing us to perceive security differently. However, the actual threats we face will remain mostly the same.

For the most part, this prediction remains the same. The threat landscape in 2026 will be about the same as 2025, 2024, 2023, and so on. Malware is still a threat. Credential theft remains the primary focus of attackers. And hackers still have the upper hand in every way.

However, when we look at AI systems, there are tremendous changes in the threat landscape. Perhaps the most interesting of these threats are data poisoning attacks. These specifically target AI systems and large language models (LLMs) to produce flawed or misleading output. In 2024, NIST released an advisory about this kind of attack based on a study they conducted titled Adversarial Machine Learning: A Taxonomy and Terminology of Attacks and Mitigations. This study is an interesting read. It is extremely thorough and even identifies some lingering cybersecurity challenges such as the dilemma of open versus closed systems.

The mitigating factor with this kind of treat is that it targets the AI platforms, and not the end users of those platforms. This limits the scope of this threat to a handful of AI platform providers, such as OpenAI, Google, Microsoft, etc. Furthermore, I could not to locate any confirmed instance of a data poisoning attack, however that does not mean it has not happened.

What is a larger issue are employees sending company data into AI platforms with no regard to the sensitivity of that data. This poses a complex challenge for organizations who want to enjoy the benefits of AI but need to protect sensitive data. It also poses a massive challenge for regulated systems under standards such as FedRAMP, CMMC, etc.

Fortunately, the industry is responding to this with ample technologies to manage, monitor, and control AI access as well as model context protocol (MCP) servers. Some examples of AI security providers in this space include Obsidian, Zenity, and Cyberhaven.

2. Executives Will Start Taking Security Seriously

2023: Probably not.
2026: No, and you can turn in your badge with security. 

For 2023, I wrote, “Information security is an esoteric threat to executives. They know it exists, but they cannot quantify it with clear consequences. They know it is serious, but they do not know how to dimmish the threat. They know harm is possible, but it is easy to dismiss it as somebody else’s problem.”

Around 2016 or so, I noticed that many executives would tune out the moment cybersecurity was mentioned. I had CEOs once tell me he was sick of security slowing down his company. Here we are a decade later and this attitude has only become more prevalent. A recent example of this attitude happened in early 2025 when the Trump administration wiped out the entire Department of Homeland Security’s Cyber Safety Review board. The message was unambiguous: security is unimportant. 

Executive indifference to security is a massive barrier for security startups. Leaders only care about security when it becomes a catastrophe. And all they really want is to find somebody to blame.

3. Companies will Commit to Stronger Security Defenses

2023: No, they will stick with “good enough” security
2026: Good enough is pretty good.

What I wrote for 2023 remains relevant. “It is not that executives do not care at all about security. They care up until the exact point they are on par with everybody else. This is the “good enough” approach to cybersecurity. Companies focus on doing what is an “industry standard” rather than doing what is necessary.”

Fortunately, “good enough” security is getting pretty good. One example of this was AWS’s recent announcement of their security agent product. This is a cool new AI technology that can scan an environment, locate vulnerabilities, and suggest improvements. While no AI agent will ever be as good as a skilled human penetration tester, for most organization, this agent is all they really need.

Another good example of how “good enough” has improved is Azure Sentinel. What used to be a mediocre SIEM and endpoint product, has evolved into a respectable security platform. Azure environments have Sentinel built-in, so Azure customers can access and use it easily.

4. We Will See a Megabreach that Cannot be Ignored

2023: We are already ignoring them.
2026: Megabreaches, what’s that?

I cannot even think of a megabreach from 2025 that had any significant impact. Apparently, Verizon had a massive leak in August, which they denied. Whatever. This is a classic “boy cried wolf” problem.

5. Security Staffing will See Improvements

2023: Not likely.
2026: Define “improvements.”  

For 2023 I said, “Cybersecurity does not have a staffing problem; it has a staffing crappy jobs problem. There are ample people out there who want to pontificate about all their grand theories of security. What nobody wants to do is actually run anything.”

The most significant change for 2026 is that AI is changing who companies are hiring. AI can do what a lot of security analysts and engineers once did. It even can write NGINX config scripts, which is something nobody can successfully do. (Yes, that’s a nerdy joke.)

AI can also do a lot of the grunt work industry analysts do, as Richard Stiennon has proved with his IT Harvest platform.

None of this is good news for job seekers. While the cratering US economy accounts for a lot the downsizing, AI is only making it worse. AI will never entirely replace humans, but organizations are testing the limits of that. Teams are being shrunk, and the remaining staff is expected to fill the gaps with AI tools.

This adds up to a bleak outlook for security staffing in 2026.

6. Cloud Eats Security

However, the ultimate prediction for 2026 is that security is everywhere, integrated into everything. In 2021, I identified a growing cybersecurity trend: Cloud Eats Security (also called “platformization”.) Cloud providers, like AWS, Azure, and GCP, and SaaS providers like Salesforce or ServiceNow, were (are) slowly consuming many of the traditional security capabilities (firewall, intrusion detection, vulnerability management, web-application firewalls, etc.)

The impact of this trend is that security is now integrated into the platforms companies use. Companies do not need to purchase individual point-solutions which demand complex and expensive integration efforts. However, even the point solutions are getting on board with this trend, making their products much simpler to roll out and fully integrated into cloud and SaaS offerings.

This was one of the reasons why Google paid $32B for Wiz in 2025. Wiz is a powerful platform that simplifies a lot of cloud security functions. Cloud security providers, like Cloudflare, are also rolling out new capabilities practically everyday. And some of those are free, such as Cloudflare Tunnels which allows anybody to securely host anything on the Internet.

To help monitor all these integrated systems, there are emerging AI-powered security operations products from companies such as AI Strike, Torq, and Dropzone AI.

If all this AI stuff seems unstoppable, and wildly insecure, well, it is. However, there are promising emerging technologies such as Automated Moving Target Defense.

And the final piece of this trend is the rise of automated, integrated managed security providers who can keep an eye on everything. In early 2025, I worked on an MSSP analysis project. I was stunned at how many MSSPs had fully embraced automation, AI, and the cloud in their offerings. Unless your organization is gigantic or a government agency, there is no reason to do security internally. Hire an MSSP. There are a lot of great ones out there that can further simplify security.

Conclusion

For 2026, I predict cybersecurity will continue down the path of more integration, more platformization, and more simplicity. This will not stop attackers, but it does swing the odds of success toward the defenders.

cats playing pickleball
AI is hard at work defending your assets.

As for the attackers, like the rest of us, they are going to use AI to do their dirty work. And like the rest of us, they are going to generate a lot of pictures of cats playing pickleball. Which means defenders do not need some whiz-bang quantum oscillating over-thruster to stop them. They merely need to make the most of the security tools they already have.

NOTE: The companies mentioned in this blog are for examples only. I received no compensation for mentioning them nor do I endorse them or their technologies. 

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AWS, Azure, and Google: Make Security Free for All https://zenaciti.com/aws-azure-and-google-make-security-free-for-all/ Mon, 24 Jul 2023 13:00:45 +0000 https://zenaciti.com/?p=2476 It is time for the large cloud providers, AWS, Microsoft Azure, and Google to provide security free to their customers.

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The time has come for the cloud platforms, such as AWS, Google (GCP), and Microsoft Azure to provide security for free to all their customers. There are too many unprotected environments and too much confusion. A free set of security tools that seamlessly integrate with each platform would once and for all drop any excuses not to be secure.

A few years ago, I predicted that the large cloud service providers (CSP), like Azure, are slowly consuming security products and offering them as services.  This was not a prediction, but rather pointing out the obvious. This had been going on for years, starting with AWS offering web application firewall as a service.  With each passing year, the CSPs have expanded their security services.  For example, Microsoft added Sentinel, GCP built Chronicle, and AWS added GuardDuty.  Microsoft is particularly aggressive in bundling their security tools and capabilities into Azure and Office 365 platforms.

The CSPs already have the tools. They have the knowledge. They have the ability. Why not give customers free security as part of their hosting costs?

The free offering should be a complete defense in depth platform: endpoint security, vulnerability management, network firewall, intrusion detection, web application firewall, data encryption, identity management, and centralized log monitoring.  Unite them into a single console, offer them for free to any customer hosting workloads on the platform.

Why should they do this?

A Case for Free Cloud Security

While there are many reasons for free cloud security, there are three compelling ones that deserve attention:

1. It Would Show a Commitment to Security

CSPs are increasingly entangled in the security of their customers.  When there is a breach, customers are quick to blame the CSP.  AWS for example has a long history of being blamed for leaky data buckets, which is entirely unfair since they do not control the access rights.  Offering a complete suite of security tools, for free, would demonstrate a commitment to ensuring customers host their workloads securely. It also would allow the CSPs to integrate security tools into their templates and blueprints.

2. It Will Accelerate Cloud Adoption

Large and small companies routinely cite security concerns as a primary reason for not migrating to the cloud.  This 2019 story validates that thesis.  Offering free security would encourage a lot of companies (even enterprise sized ones) to move to the cloud.  Free security lowers the burden of relocating workloads to the cloud. It allows companies to more quickly build secure environments that can host sensitive workloads.  It may also convince companies that fear cloud adoption that it is safe.

3. It is Good Business

Free security would not come cheap for the CSPs but it would increase billings.  One of the things I noticed when I helped customers move workloads to the cloud, was that security drove additional spending.  Once an organization was comfortable with the security of their platform, they were comfortable moving more workloads into the cloud.  Moreover, there was a natural sprawl of usage. In one customer, I recall their AWS billings more than quadruped when we deployed strong security controls.

Free security makes cloud hosting more attractive to customers.  It also reduces a customer’s expenses. That frees up budget for more cloud spending on instances, databases, and other services.

Drawbacks

What about the existing security vendors?

Their business would erode.  Stand-alone security vendors like Crowdstrike, Qualys, or Palo Alto Networks would see some lost business. This means they would need to adapt to offer more advanced security capabilities beyond the baseline.  That is still good for the rest of us.

Can we trust CSPs with security?

We already do.  Our data is already at these CSPs.  You think all those SaaS application subscriptions you purchased are running on some Dell server in a data center?  They are running at AWS or Azure.  I have seen the security operations at these CSPs. They do a significantly better job at security than 99% of the organizations out there.  They have to, otherwise customers would abandon them.

It Creates Platform Lock-in

That already exists. For all the talk of “multi-cloud” strategies, extremely few organizations implement them.  Multi-cloud strategies are insanely expensive.  This would not fundamentally alter the lock-in issue.

There is No Way AWS Could Compete with the Likes of Palo Alto Networks

They do not have to. This is not about building the best security tool possible. This is about building a capable set of tools that can deliver a reasonably acceptable security baseline. Again, think Microsoft Defender. Is it the best AV on the market? No, but it is better than nothing.  For smaller to mid-sized organizations, it is completely adequate.  A free cloud security platform would offer an adequate set of tools, not top-of-the-line stuff.

What is Good for One, Is Good for All

There is one more compelling reason for cloud providers to offer security for free – it is the right thing to do.

Decades ago, the Bill and Melinda Gates Foundation began funding immunization efforts in developing nations.  Eliminating curable diseases was not only good for the people, it was good for all of us.

Microsoft did something similar.  It began bundling Defender Antivirus with Windows. Initially the product may have had weaknesses, but it spread anti-virus to the masses.  Entire strains of common malware disappeared.

Cloud providers are in a similar position.  They could make their platforms stronger and more desirable with a complete, bundled security platform.  Then small businesses, non-profits, and governments world-wide could operate more securely.  Which is good for us all.

AWS, Microsoft, and Google, you can make this happen.  Do it.  Do it for your own interests.  Do it for ours.

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